Ann Taylor Concept Store Launch Party | Fashion Valley Mall

We are very excited to share with you our event coverage of San Diego's first Ann Taylor Concept Store located in the Fashion Valley Mall. The private launch party was hosted by Ann Taylor, San Diego Magazine, and The Junior League of San Diego.  A few San Diego Bloggers were also on hand co-hosting the event.  These very lucky ladies were outfitted head-to-toe in Ann Taylor's finest.  It goes without saying that they all looked fabulous!  Though we all couldn't be quite as fortunate, we did enjoy the treat of an exclusive first look at the pre-fall collection.  Not to mention the tasty hors d'oeuvres, cocktails, and goody bag! If you were one of the attendees of the July 19th launch party then you can attest to wonderful hospitality of the entire crew!  We all left the event feeling like we received the VIP treatment!

Megan Smith: Event & Social Media Manager at San Diego Magazine, Madeline Powell, Cynthia & Vida

A very special THANK YOU to Gerald Labrador for capturing the evening! Look closely at the video as you just might spot yourself in it!



I really should have tried on a few outfits from the pre-fall line and had them photographed.  I was so caught up in the excitement of the evening that I didn't think about it until after the fact.  Additionally, I wish that I would've connected with the bloggers that were in attendance! Lessons learned for future events.

I would have loved to have seen a surprise styling of a party attendee!  Imagine how wonderful an Ann Taylor makeover would have felt for an unsuspecting guest?!  Not that anyone needed an ambush style makeover since everyone was already dressed to the nines!

Arlena Pordoy PR Manager of Ann Taylor

Bloggers: Fashion With Ellie, San Diego Style Bloggers, and Malcriada

Shrimp & Champagne while shopping:  It's a first for me!

I plan on posting my Ann Taylor inspired outfit as pictured in this post in the next few days so please visit again for details.

Stop in and say hello to Larry Alicia (Ann Taylor Fashion Valley Store Manager) and his awesome team!