Thursday, June 21, 2012

Joe Jonas Heats Up Manila





Hollywood heartthrob Joe Jonas arrived in Manila last May 22 as the newest international endorser for Philippine clothing brand Bench. Joe joins the ranks of international celebrities Bruno Mars, David Archuleta, Michael Trevino and Lucy Hale who are also members of the Bench family. Popularly known as the lead vocalist of pop-rock band the Jonas Brothers, Joe also starred in the hit Disney movie "Camp Rock" and reality shows "Jonas Brothers: Living the Dream" and "JONAS". Late last year, Joe shed his teen image and transformed into a mature solo artist with the debut of his album Fastlife. The album was inspired by coming of age, enjoying new things in life and learning to take risks.

One of the first things that Joe did when he arrived in Manila was shop at the Bench store in Glorietta 5. He loved the shirts and accessories and personally hand picked items that he'd like to wear. A huge crowd of fans gathered outside the store to get a glimpse of the star. Armed with cameras and creative signages sporting love messages; they cheered for Joe who warmly waved while flashing his signature killer smile.

When asked about how he felt about being a member of the Bench family Joe Jonas said "It's been great and the people from Bench have been very kind and warm." He proudly said that among his favorites were the brand's shirts and polos. To a question on how many marriage proposals he's gotten so far, he blushed and said that if he accepted them all he'd be married a lot of times. The press conference ended with a meet and greet where members of the press and lucky fans were able to have their photo taken with Joe.

Fans were in for a treat as Joe spent the remainder of his stay in the Philippines by visiting Bench stores in Glorietta 5, TriNoma and Cebu in line with his mall tour arranged by the Ayala Malls.

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