Embedded PDF: Google study: How physicians use the internet and search in their clinical practices.
Link via IgniteBLOG.
@amcunningham points out that the report is "unfortunately research carried out as market research for Google and doesn't help #meded very much."
Related reading:
Journal of Clinical Orthodontics published an article by SEO exert "MasterGoogle .com" on how to to outrank your competition... http://goo.gl/J8pzL
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