Do you think NEJM or BMJ should create their own "UpToDate"?

Looking at this excerpt from UpToDate:

UpToDate quote: "approximately 15% of the 1,200 patients whom I have seen..." without a reference - is this EBM?! http://bit.ly/VFXiK

I asked some "medtweeps" on Twitter: "Do you think NEJM should create its own UpToDate? eMedicine is not a real competitor and UTD needs improvement." BMJ Publishing Group is behind Clinical Evidence, "the international source of the best available evidence on the effects of common clinical interventions."

Here are some of the responses:

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chukwumaonyeije Yep. I've also winced at similar statements on UpToDate. Some reviewers appear to have hobby horses and axes to grind. 3 minutes ago from TweetDeck in reply to AllergyNotes

chukwumaonyeije in my opinion UTD is good for general OB but lacking in high risk OB and internal med. So yes. NEJM should step up. 14 minutes ago from txt

shamsha NEJM's version of UpToDate? would depend on how evidence is graded/presented, price, and UI, just 4 starters! 13 minutes ago from TweetDeck in reply to AllergyNotes

Related:
Are You Dependent on UpToDate for Your Clinical Practice?
Study: UpToDate More Likely than PubMed to Answer Patient Care Questions
NEJM is a Journal (Only) No More

Disclaimer: I am a member of the NEJM Advisory Panel for Medical Students and Residents. However, my responsibilities do not include, did not include, and are not likely to include in the future any work on an "UpToDate-like" project. I am not aware of any such projects being under consideration. I had a brief consulting role with The Lancet in 2007 and the same disclaimer applies.